Footwear City Wenling, China's footwear industry rose in the early 1970s, so far there are more than 5,000 shoe-making enterprises, employing 180,000 people, the annual output value of 30 billion yuan. Children's shoes is the leading branch of Wenling footwear industry in 2016, the city's baby shoes production 400 million pairs, the output value of over 10 billion yuan. After more than 40 years of development, the development of footwear in Wenling has exposed many problems to be solved. For example, the brand added value is low, the comprehensive cost is increased, the safety and environmental protection problems are hidden, and many factors limit the enlargement of Wenling children's shoes.
Time Zhejiang Province to promote the transformation of traditional manufacturing industries to enhance the promotion, Wenling Footwear is one of the province's ten pilot industries. In order to more accurately grasp the development trend of the current children's shoes industry, in-depth discussion of the focus of enterprise development, exchange of advanced experience in the use of leading brands to explore the development of children's shoes industry to take the brand, effectively enhance the competitiveness of children's shoes enterprises by the China Leather Association, Zhejiang Leather Industry Association, Wenling Municipal People's Government, Wenling City North Street Office, Wenling City, Shoe Industry Association 2017 2017 China (Wenling) Children's Shoes Industry Forum to "new manufacturing new kinetic energy" as the theme in 11 January 24 to 25 held in Wenling.
At the meeting, Wenling Mayor Wang Zongming introduced in his welcome speech the overview of Wenling children's shoes enterprises, and put forward the industry needs to adhere to the "science and technology innovation, quality improvement, brand cultivation" principle, a new round of traditional industries in Zhejiang Province tide of upgrading In a clear direction of development. Subsequently, Li Weijuan, director of Zhejiang Leather Industry Association, and Li Yuzhong, chairman of China Leather Association delivered speeches respectively.
During the keynote speech, Yang Yu, a CCTV special commentator, explained the general trend of macroeconomics with the theme of "Do not Forget the Beginnings and Toward a Better Life." Encouraging the enterprises to focus on the overall situation and based on their own industries, they should also contribute to the related industries. In addition, the National Footwear Standardization Committee Secretary-General Qi Xiaoxia, China Leather Association Shoes / shoe special committee director Lu Hua, Zhejiang Provincial Committee of Light Industry and Textiles Management Office Li Jingning and other guests led from the standardized development of children's shoes, footwear Development history and transformation and upgrading, reform and upgrading of light industry in Zhejiang Province ideas and practices and representatives to share their views.
Dialogue session, the forum invited local government leaders, children's shoes leader, Ali marketing cafes, scientific research institutes experts face the pain point of development, share the successful experience of thinking in the collision to find ways to speed up transformation and upgrading of the path of Wenling. Guangdong style, the quality of Fujian, the price of Wenling, which is when Wenling shoe to promote their own pride. As the leading children's shoes company in Wenling North Street, Zhejiang Bike Sporting Goods Co., Ltd. has been specializing in the production of children's shoes for many years. "There is no brand to go far ... ... Wenling shoes to upgrade, first of all to upgrade the brand, the premise of the brand is quality, and the quality of the premise is quality.Create a children's shoes brand takes many years, and product quality problems, a brand Will be lost overnight. "Yuan Wenxin, chairman of the company is very valued brand leading the business, but also did not forget the importance of product quality. In this regard, Shi Kai, Dean of Wenzhou Institute of Design also agreed that there is no quality to talk about the brand, is tantamount to destiny for the fish, the development is impossible to talk about.
High labor costs, corporate profits increasingly meager, increasing pressure on environmental protection, the future focus of development where? Lu Yujun, vice president of School of Mechanical and Automatic Control, Zhejiang University of Technology said: "If the original production of manpower according to the way, safety shoes, shoes and other issues will be inevitable, once the use of 'machine substitution' approach, these problems will One by one to be digested, while improving product quality. "Lu Yujun said that intelligent equipment through sophisticated computing, raw materials can make full use of to reduce waste. "Substitution machine" is the highlight of the machine, the key in the people, companies can put on the machine, the key is still people. Therefore, "machine substitutions" should be rationalized and gradual. Because there is a gap between traditional industries and highly sophisticated industries, especially in the footwear industry, "machine replacement" is a process of trade-offs.
With the development of the Internet, e-commerce has become an important sales model for children's apparel and other consumer goods. Using the Internet to build a corporate brand has become a target of many shoe enterprises. "Enterprises must first consider their own position, rather than blindly follow the trend." Hou Ru, general manager of Alibaba Zhejiang area believes that it is now a traffic society, offline entities with the help of the flow of people, the online data flow. Enterprises from the product positioning to consider how to correctly allocate traffic issues, such as the public positioning is a big city consumer groups or rural groups in 34 cities, different positioning will lead to the different sales channels. At the same time, he stressed the need to use the Internet as a scientific and technological tool: "Relying on the Internet can track the process of children's growth and help them better provide suitable products for their children. Big data helps enterprises to implement marketing strategies, brand extension and follow-up Have a good effect. "