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      Core concept - honesty, quality, ethics
      1. Honesty: is the traditional virtue of the Chinese nation, is the cornerstone of establishing a corporate brand. We should adhere to the professional ethics of "being honest and trustworthy, treat people honestly", attach importance to the creditworthiness of the enterprises in the industry and the market, attach importance to improving the reputation of the enterprises, conscientiously fulfill their due responsibilities in all aspects of management, operation and development and construction Obligations; abide by social standards of morality, commitment to the community and business operations have fully take into account the needs and interests of customers and improve brand reputation in the industry and the market.
      2. Quality: The establishment of corporate reputation, the most important is the overall quality of products. To improve product quality, functional quality, environmental quality and service quality to improve the overall quality of products and enhance the added value of products to achieve full satisfaction of consumers.
    We must devote ourselves to creating a beautiful process, constantly introducing newer and better products, and striving to be the organizer of product consumption, the leader of new green environmental protection, the development of innovative participants and the pursuit of individualized practitioners. Maximize product aesthetics, improve product quality.
      3. Ethics: Corporate ethics and culture Some people call it a corporate normative culture, refers to the corporate culture in corporate ethics as the center of the cultural patterns and characteristics. It includes the corporate ethics, moral feelings, moral ideals, ethics, ethical behavior and the basic factors and ways affecting business ethics. Corporate ethics culture takes enterprise ethics as its core and regulates the code of conduct of various relationships between enterprises and enterprises, between enterprises and between enterprises and customers, between enterprises and employees, between enterprises and employees through a series of ethical categories. It requires business organizations and their employees to demonstrate behavior that is beneficial to others and to society under the control of a certain moral awareness.
      The moral culture of a company takes moral good and evil as the core, moral standard as a criterion, moral behavior as a practical mode, moral ideal as the highest goal, moral emotion as the internal motivation, and through the corporate ethics of public opinion, cultivation, education, tradition, Habits and beliefs to regulate the various internal and external relations within the enterprise, forming a complete corporate ethics and cultural system, it also reflects the good and evil workers, obligations, conscience, honor, happiness and other moral and cultural patterns.

      Corporate ethics culture is an important part of corporate culture and one of the core contents of corporate culture management. The mechanism of corporate culture management, the first lies in the establishment of their own corporate ethics system. Enterprise ethics system is to guide the work and life of all staff norms and guidelines of the general outline. It advocated by business leaders, for the majority of employees to accept and agree, and thus gradually formed the enterprise's moral and cultural norms. The main characteristics of the modern enterprise's moral culture are as follows: 1) Respecting people, caring people and protecting people; 2) Paying attention to the moral obligation and social responsibility of enterprises and attaching importance to the moral value orientation of business behaviors.

      Entrepreneurship - diligence, unity and pragmatic innovation
      1. Diligence: Thousands of people should be diligent in learning, diligent in studying, diligent in thinking, diligent in practice, diligent, hard work, work hard. "Industry is good at diligence", diligence is a prerequisite for success.
      2. Solidarity: "All are united and their profits are broken." Unity is strength and is the most important part of the work. We should regard solidarity as the key to our work. We should use solidarity to unite and consolidate forces, consciously safeguard unity, consolidate solidarity, build strong unity and promote solidarity.
      3. Pragmatic: everything should proceed from reality, insist on seeking truth and being pragmatic, pragmatic and solid style. At the same time, thousands of people must also be honest, simple and good quality.
      4. Innovation: Thousands of people must have pioneering courage, courage to go beyond the innovative ideas, advocating scientific and innovative attitude. Innovation is the national spirit as well as the spirit of the times.
      "Diligent, united and pragmatic innovation" reflects not only the attitude and style of doing things for the whole company, but also our persistence pursuit.
      "Diligence, unity and pragmatic innovation," always inspire us to strive for excellence, seek truth from facts, pioneering and innovative, with the spirit of high full of progress with the times.

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